The Backstory

Our co-owner Holly has always had a knack for pants. Before she signed onto Gravel & Gold she owned a tailoring business where she spent a lot of her time repairing the crotches and rear ends of the beloved pants of cyclists (v San Francisco circa 2010).

Perhaps it was all this time spent on backsides that endowed her with the skill of building such juicy butts into our pants? (well, that and tons of training in pattern-making, fitting, sewing, etc.) In any case, we have found true joy in making pants that hug and compliment while being wearable and long lasting. We are thrilled to have recently expanded our offerings into the everyday appeal of denim and want to share a little bit about how we do it. 

Sourcing Our Denim

Our denim fabric source is based in Los Angeles. In addition to selling their own line of premium denim, they sell overstock from large scale, premium denim companies and mills. Because the more fabric you make, the cheaper it becomes, large companies over-produce tons (yes, literally tons) of fabric to get a better price per yard from their mills. Then they take what they need for their business and sell the overage to companies like our Los Angeles source, making up for that extra money spent to get a cheaper price. So, our sources have a robust stock of various denim and other fabric, available on demand, with no minimum order requirements. This means that we don’t have to wait 3-6 weeks for a mill to produce our fabric, and we don’t have the pressure of high minimums. So, we can make quantities that make sense for us, avoiding waste and excess. To top if off, we’re helping upcycle the excess of large companies. 

We choose to use 100% cotton denim. While the incorporation of synthetics into fabric content can provide benefits like stretch, thread integrity, and consistency in color retention, we are committed to using natural fabrics as much as possible. Incorporating polyester or other synthetics into fabrics can slow down the biodegrading process by decades and decades. While we want you to wear our clothing for years to come, and pass it along to someone else when you are through, we want the assurance that it can run nature’s course; If it ends up in a landfill, it won’t sit around for 200 years leaching plastic into the earth. 

Manufacturing and Processing  

Our denim styles (like all of our apparel and accessories) are cut and sewn in San Francisco. Because of the heavy weight of the fabric and the complicated construction, we work with a factory here in SF which specializes in sewing denim. 

Ever since the California Gold Rush when Levi Strauss set up shop, jeans and workwear have been made in San Francisco, and our fair city was a major apparel manufacturing hub. Levis, Gap, Esprit all designed AND manufactured right here in downtown SF. For better or worse, local apparel manufacturing is shrinking dramatically, and Sky Blue is the last remaining denim factory in the area. We feel extremely lucky to be able to work with them and if not for this relationship, we would have to find factories in Los Angeles or overseas. 


Our denim is processed in Los Angeles. You’ve heard of stone washed? That’s one of the processes we’re talking about - transforming dark, stiff, raw denim to something more distressed, soft, and supple by throwing it in a machine with pumice stones. The variation you can get from this and other distressing processes is infinite, but we’re going to keep it streamlined and classic for a while by sticking to a medium / dark wash. 



The other process we’ve been into lately is garment-dyeing natural denim twill. Where most Indigo Denim is yarn dyed (meaning, the fabric is dyed with Indigo before it’s cut and sewn), garment-dying means the pants are dyed after they are sewn up. The result of this process is something that looks worn in, rather than crisp. We’ll be launching our fall denim over-dyed colors along with our dark wash denim in September. 

Our Denim Styles 

The Painter Pant
We launched the Painter Pant in a blue and white Hickory Stripe in 2017. It’s a hefty utility pant, based on work pants but enhanced to fit and flatter curves. This style felt like a no brainer for Denim. We came out with the Denim painter in Spring 2018 and will keep it in the rolling rotation. Restock coming in September! 


The Placer Pant
This is our ode to the origins of denim, an interpretation of earliest jeans. It’s super-duper high waisted and generous in the leg. Restock coming in September! 

The Marram Jacket 
Our take on the perfect denim jacket, similar to a chore coat but with some classic denim details. Restock coming in August! 


Save 20-25% off at Gravel & Gold, Fat and the Moon, Jujumade, Dopp and Body Philosophy Club! 

For all you West - Coast - Craft - going - coupon - clippers! We've teamed up with some of our best buddies for a special WCC promotion! Get 20-25% off at our booths! All you gotta do is make our relationship official by signing up for our Newsletters! 

So, sign up and we will send you a WCC coupon via email (no later than Friday) that you can present in person to save on your new favorite shoes, dresses, pants, jewels and body products! 

You have until midnight on Wednesday! 

And Remember! WCC is This Sat and Sun (June 8th and 9th)!


a Rafflecopter giveaway

We are so excited about all the goods in the shop this season! If you’re at all like us, you may be feeling a bit overwhelmed about what to choose for whom. So, we took the time to put together a little guide of who we are giving what - from dads to cats to lovers and mentors - in hopes that these pairings might strike a chord with you. 

We happily celebrated our 10 year anniversary On June 1st 2018 and were nearly overwhelmed by the support we felt from our long-time customers, collaborators, and community. 

We want to give a special thanks to those who provided the party favors - to The Mill for an array of delicious pizzas, to Lo-Fi Aperitifs for whipping up and serving a delish summer spritz, to Chelsea of Omiomi for making a thoughtful series of desserts, inspired by our print archive and to Oh Happy Day for providing outstanding party decor which will likely stay up long past the official celebration. 




An additional THANKS! to those long-time vendors we worked with on collaborative anniversary pieces which are for sale in the shop and online. These special works are exclusive to Gravel & Gold and the quantities are extremely limited. If you miss them in the shop, we've got them documented here. Check them out. 


The Cascara Pendant Necklace is based on a pair of best selling Takara studs we have carried in the shop for the last few seasons.  We love how this tiny mussel reminds us of our California coastline and of happy days spent on the beach with Jen (Takara) herself. 

Zoe is a powerhouse of personality and creative energy. We love everything she does and says and are happy to spend any amount of time basking in her laughter, which we hope to catch a case of. These hand-painted salt and or pepper shakers feature her renderings of our prints and are another example of how she can pretty much do anything. 

We find Maria's watercolor style delightful and were thrilled when she agreed to capture our storefront in her likeness. We sell an array of Maria's products in the shop and she has taught watercolor classes here as well. Stay tuned, hopefully she'll be back. 

The ceramics of Great Escape Studio are some of our all time favorites. We love the way Sofia produces an organic sense of ease through rigorous skill and original design. We have a special relationship with this gal and are cheerleaders for one another, taking to heart our sometimes slogan "SEY YES". Thanks for this contribution, Sofia.

We have been proudly selling Salihah's beaded earrings since the beginning of her practice. We are in constant awe of this woman and the way that warmth bubbles out of her. Her designs seems effortless and we are in love with these adaptations of ours prints into beadwork.


Rachel was once a San Franciscan and will always remind us of the early days of Gravel & Gold and a San Francisco that once was. She spent a stint tending to our shop and started teaching her now infamous Sandal Making Workshops here in our studio and she and Laura Schoorl launched Pansy together at Gravel & Gold. We are so happy that Rachel has made sandal making and teaching her bread and butter. Right on!


Tania Skevos 

We've ogled over Tania's sense of color since we first saw her bead work around the neck of our friend Anna Von Hellens Ravi. Beads are her bread and butter but she's a multifaceted crafter, you see. As soon as we learned about her rag rug skills we realized she's the perfect crafter to absorb our fabric scraps that are too small to make it into our own recycled scrap projects like pouches and headbands. Here she has incorporated a range of our fabrics, dating way, way back into this Gravel & Gold Mandala of a project. 


Miwak Junior 

We've had a crush on this collaborating couple since we first heard Alice's southern drawl. We've been coming up with cooky event ideas like "Summertime Rolls" and "LL Cool Day" to hang out with them ever since. For our 10 years, Sebastian crafted an especially luxe pipe in our colors of blue and 14K gold (sorry Warriors). 



Shop our 10 Year Anniversary commemorative items HERE! 

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