Welcome to Studio Specials, a series to keep you up to date on what’s happening in the Gravel & Gold Design Studio.
Here we’ll talk about our development process for new garments, announce one-of-a-kind pieces and collaborations, and go into some detail about the special projects we’re working on.
Repurposing The Leda Tops: How we made four new products out of one impractical but well-intentioned shirt.
When we’re designing anything, our goal is to get that thing into the hands of someone who will truly love it. We hope you’ll wear any garment of ours into the ground, or use it for a while then pass it on as a gift or trade to extend its useful life. It’s always troubling when we put our creativity, money and materials into something that falls short—for whatever reason—and never finds a proper home. A style in particular that has kept us up at night is the Leda Top.
We made the Ledas from a fantastic, US grown and milled cotton spandex fabric that is printed with some early G&G patterns. We optimistically made a lot of these tops, but they came out way too small for a lot of grown-up bodies. We have been selling them off little by little at sample sales, and handing them out to our friends’ young children but we still have a healthy stack of backstock. We kept thinking there must be a joyful and more useful way to repurpose these shirts.
So deep into Shelter in Place, after three months of uninterrupted studio time, we put ourselves to the task and finally came up with a satisfying way to transform these tops!
Here are four new items, literally made from one old, impractical, but well-intentioned shirt.
*Due to the nature of this repurposing project, the clothing items are (currently) only available in one size. If you dig this style but it’s not your size, let us know! If we get enough feedback, we can take this experiment into development and explore a full range of sizes.
The Leap Tank - A delightful boob-binding tank for working out, dancing, sleeping, or lounging around.
Obvi Underwear - These cotton briefs lay low and are sturdy, not unlike the weight of a swimsuit. We’ve been using ours for laying out in the sun, doing yoga when it’s too hot to wear much else, and as normal undies when we are down to have a bit more material heft on our rumps and seam lines.
The Sleep Mask - Now we will sleep soundly. The Sleep Mask is made from the sleeves of a Leda Top and backed in organic cotton fleece. Stays put with an elastic band covered in G&G fabric.
The Lavender Pillow- This little sachet is made from the smallest Leda Top scraps. It’s stuffed with lavender and is the perfect size for your undie drawer, under your pillow, or tossed into your bag. We use ours as an eyemask *charging station* — ensuring our masks are lavender-scented by bedtime.