Deck Towel was founded in 2010 by Buck Ellison, a local boy turned New Yorker. The first collection of linen towels was based on a 1930s photograph of Belgian soldiers bathing in the Meuse river, on imagining which sort towels they might have left on shore.
In Buck’s mind, those Belgian toughies’ towels were a single piece of light, compact, sturdy, 100% Italian linen, hemmed at the edges, and in old fashioned solids and beachy stripes. They don’t hold in sand or odors like cotton, and are both faster-drying and more absorbent. They can be easily cared for as well: simply machine wash and hang to dry. And they get softer with wear.