The mission of Juniper Ridge is to create unique wildcrafted products from the mountains and deserts of the West that connect you with the spiritually sustaining experience of the outdoors, and to create a model green business that will redefine what you should expect from the companies you buy from.
Whenever you buy anything you are voting with your dollars, and we will win your loyalty with beautiful products, by treating you respectfully and genuinely, by creating an old-fashioned family style business that takes care of its people, by demonstrating that profits and being green are not mutually exclusive and by putting our money where our mouth is in defending Western wilderness.
And while this is all well and good, you should never confuse any form of consumerism with the real thing, so get out there and hike and smell the earth. Do something fun outdoors today!
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