LOOK WHO'S SHOPPING

There was a time when the men mostly stayed on the bench outside. Patiently waiting. Perhaps a little unsure if they were allowed in.

The funny thing is, we've always had them in mind—at least a little. Pieces like the Painter Pant and Rockaway Tee were designed to be truly unisex, and there's long been a quiet contingent of men who know what's up. (My partner, for one, pretty much exclusively wears Painter Pants.)

But we never really talked about it. It was an if you know, you know situation.

Lately, though, something has shifted. The men are coming inside. They're shopping beyond the intentionally unisex pieces.

They're trying on the high-waisted jeans, pulling jackets off the racks, experimenting with shapes and styles we've been selling to women for years.

And honestly, it's a joy to watch.

Turns out, good clothes are good clothes.

Wear what you like. Try the thing you didn't think was for you. You might look really good in it.

Bravo, boys. You've finally figured it out.