Otherwild recreated this "the future is female" pin, originally made by Liza Cowan/White Mare Buttons in 1974, the slogan for NYC's first woman's bookstore Labyris Books.
The slogan “The Future is Female” arose from Labyris Books, the first feminist bookstore in NYC which opened in 1972. In 1974, the shop’s owners Jane Lurie and Marizel Rios asked artist and activist Liza Cowan to make tees and buttons with the slogan “The Future is Female” for their store, and musician Alix Dobkin modeled the new wares which appeared in Cowan’s DYKE: A Quarterly.
This slogan has lasted through the decades and is reemerging as an empowering statement for all, as female-identified bodies and rights remain under attack. Inflexibile and compulsory sexual and gender binaries are used to oppress and deny people their humanity and agency. Otherwild believes in an inclusive, expanded and fluid notion of gender expression, identities and feminisms. We support liberation, embrace our trans sisters, and call for the end of patriarchal ideology, domination, oppression and violence. We believe that “The Future is Female” is the past, the present and the future, and is language that resonates.
Lavender hard enamel 1" pin with dark silver edge and lettering, and a rubber back.