Bewilder Floral was formed by three artists turned florists who met while working at Bloomies Flowers, the former florist of Rockridge Market Hall. When Bloomies closed, Tibby, Larisa and Sophia went on to explore their own careers in floristry and reunited in 2016 to form Bewilder Floral.
The Bewilder team:
Larisa Minerva is a florist and writer, lead designer for Bell and Trunk Flowers, and Zen Hospice volunteer.
Sophia Blum is a florist, printmaker and tattoo artist, who freelances with Crimson Horticulture and Tattoos at Modern Electric.
Tibby Gordon is a florist for Foret Design Studio and is the event coordinator for Bewilder Floral.
Bewilder's business model was designed to uphold and celebrate their favorite elements of the floral industry, while discarding outdated aspects.
Bewilder provides flowers on a weekly subscription basis for Bay Area offices and eateries, as well as for individual clients. They are currently beta testing a floral subscription program.
All Bewilder flowers are locally sourced, serving as a connection point between customers and small farms. The ceramics they use are handmade in the Bay Area and as there is no physical shop, they only buy as many flowers as are needed leading to less waste. When they have extra flowers they are donated to The Zen Hospice Project's donated flower program facilitated by The Bloom Project.
For more information and to sign up please visit Bewilderfloral.com