WET: The Magazine of Gourmet Bathing was an insanely rad magazine published out of Venice Beach by Leonard Koren from 1976 to 1981. Gourmet bathing was covered in full, no doubt, also girls, interviews, and features including Dribble, Places, Non-Human Life Forms, Food, Architecture, Fashion, the Last or Back Page–but what really lasted was its avant-garde graphic design.

WET’s philosophy of bathing, however, has made only limited cultural inroads. Its basic tenets are:

~Water, steam, air, and mud—and the energy to heat them—are precious resources to be cherished and conserved.

~Cleanliness is next to impossible (but keep trying anyway).

~Nakedness is almost always an excellent idea.

~In addition to all its other charms, bathing is an accommodating metaphor.”

That was taken from the intro to the book. The book! Making WET: The Magazine of Gourmet Bathing. In it, Leonard tells the story of the making of WET from its early formation to its emergence on the international pop-culture scene. The book also includes an extended commentary on the process of making WET, along with images from the magazine and advice for making such a creative enterprise happen.

We have copiessss….

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